Tuesday, June 26, 2007


thoughts on collections

Without stating the obvious, having wholesale inquiries really forces a person to step out of their creative isolation and actually work out boring technicalities. Which is hard sometimes in the world of HELGE because a lot of it is limited edition or moments in time which I don't want to overly think out.

Regardless, I am refining the "Premiere Collection" (which is actually something like the third or fourth, whatever) and making its theme be something along the lines of CREATION. The second collection will be more along the lines of MODERN PRACTICALITIES and/or MYSTERIES THEREOF and I guess that will be something like a FALL release? But it seems like CREATION's along the same timeline so maybe it's a big, fat lie and I really want to bury the preggers test forever.

In lieu of all this, it seems like certain pillows/ideas are being put on pause. And I guess that means at least one pillow debuted at Renegade and still in my posession will have been exclusive to that weekend and remain in the vault until it's time.


old age/helge origins

Thursday, June 21, 2007

cards on etsy

Some of the card sets are trickling over to Etsy. Ultimately, I think we're not going to be regularly featuring the pillows over there but it's a nice, cozy home for the stationery. Featured above are the Friends and Foes set.

helge at renegade craft fair

photo from comfies.

Wednesday, June 20, 2007

Sunday, June 17, 2007

renegade reflections

Renegade proved a good experience for tons of exposure, if nothing else.
Most of the cards are sold out but most never made it onto the site anyway so they'll possibly remain secrets forever.
The site remains down/sparse but we have big plans to add a store, determine wholesale, and add more visuals. Too bad we didn't do it sooner as helgenewyork.com has gotten literally hundreds of hits within the last few days thanks to fair publicity. Hopefully people won't forget about us...

the black spot books
pillow pillow pillow
the small object
something's hiding in here
t8 designs (our booth mate!)
wren handmade

Saturday, June 2, 2007


This would be a major... technical advancement for us. Which means we are moving slow as molasses to do it.
What it really comes down it is the BULB investments. If you Gocco, you know what I am talking about.
But it will mean more cards, better printed cards, everyone will be happy.
To be continued...